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Loyalty Marketing.Inc日本語
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Dataflow Innovator

PLAY MOVIE

Connecting consumers and business partners
with happiness and thankfulness
Coalition Loyalty Program Ponta

Convenient・Good Value・Fun

We offer convenient and good value service that allows consumers to collect and redeem points when shopping with our business partners with our all in one card.

Ponta Data in numbers

In addition to daily consumption areas such as shopping at retail stores and the internet, we have also extended to life infrastructure areas such as electricity, transportation, and communications.

  • Amount of Members

    117.4million

    (as of April 30, 2024)

  • Amount of Partner Stores

    300,000Stores

    (as of May 1, 2024)

  • Amount of Partners/Brands

    152・207

    (as of May 1, 2024)

Company Outline

Company Name Loyalty Marketing, Inc.
Founding Date December 1, 2008
Service Point Service/Marketing Service
President Tsuyoshi Hasegawa
number of
employees		 333 (April 1, 2024)
Capital 2.4 billion yen
Shareholders Mitsubishi Corporation … 22.37%
Lawson, Inc. … 20.00%
KDDI CORPORATION … 20.00%
Recruit Co., Ltd. … 15.00%
Japan Airlines Co., Ltd. … 15.00%
MUFG Bank, Ltd. … 5.00%
Geo Holdings Corporation … 2.63%
URL http://www.loyalty.co.jp
Group company Beyond The Data, Inc.

Access Map

GoogleMap
Ponta HQ
Ebisu First Square 7F, 1-18-14 Ebisu, Shibuya-ku, Tokyo,
150-0013 Japan GoogleMap
Nearest Station
5 minutes walk from West Exit of "Ebisu Station" of JR Yamanote Line and Saikyo Line
6 minutes walk from First Exit of "Ebisu Station" of Tokyo Metro Hibiya Line
3 minutes walk from "Ebisubashi" Bus stop of TOEI transportation (Route TO 06)

Corporate History

2008

Dec. Loyalty Marketing, Inc. (“LM”) was founded.

2010

Mar. LM started the Coalition Loyalty Program "Ponta", with 20 million members and 17 alliance partners.

2011

Dec. Acquired “Privacy Mark (P Mark)” certification

2014

Apr. LM announced that it has formed a strategic capital and business alliance with Recruit Holdings Co., Ltd. (currently known as Recruit Co., Ltd.)
Jun. LM announced that it has made a strategic investment in Showcase Gig Inc.
Nov. LM announced that it has formed a strategic capital and business alliance with Japan Airlines Co., Ltd.

LM announced that Lawson, Inc. has agreed to underwrite capital increase of new shares issued by LM.

LM announced its expansion of the Coalition Loyalty Program "Ponta" to Indonesia in 2015.

2015

Mar. Amount of Ponta members reached 1 million in Indonesia.
Dec. Amount of Ponta members reached 7 million in Indonesia.

Launched a smart phone based international point program service for Taziwanese visitors to Japan.

LM obtained 100% shares of dmi, Inc. (currently known as Beyond The Data, Inc.)

2016

Jul. Amount of Ponta members reached 10 million in Indonesia.
Nov. LM announced Business alliance with Japan Green Stamp Co., LTD.
Point rewards launched for members “OK cashbag “, coalition loyalty program in Korea.

2017

Jan. Amount of Ponta members reached 80 million. Amount of partner companies reached 104.
Oct. LM announced Capital alliance with The Bank of Tokyo-Mitsubishi UFJ, Ltd. (currently known as MUFG Bank, Ltd.)

2019

Mar. Amount of Ponta members reached 90 million. Amount of partner companies reached 124.
Dec. LM announced Capital business partnership with KDDI CORPORATION.

2020

Dec. LM announced that it has made a strategic investment and business alliance with 400F Inc.

2021

Feb. Amount of Ponta members reached 100 million.

2022

Dec. LM announced business partnership with and factory, inc.

2023

Jun. LM announced Business alliance with Greenroom K.K.
Jul. LM announced Business alliance with PLAYTHINK, Inc.
Dec. LM announced that it has made Subscription for Shares of GEOFLA Inc. through Third-Party Allotment and Capital Business Partnership with GEOFLA Inc.