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Building a brighter future
through Ponta consumer
and lifestyle data

Loyalty Marketing is a technology company that pursue a leaner and more efficient consumer society through the use the massive amounts of data we have accumulated through our Ponta services. We deploy our loyalty services through a multi-partner point system and consumer services, utilizing these to serve Ponta members in various ways throughout their daily lives. As for marketing services, we leverage our Ponta membership of more than 100 million users and data gathered from them to provide partner companies with marketing support.

Much like a Möbius strip, which includes twists in its form, we envision our marketing services and loyalty services as overlapping entities with our "Greatest Value" concept positioned in the center. This indicates the synergistic effects between both sides.

Ponta Services in Numbers

In addition to daily consumer areas such as retail and Internet shopping, we have also expanded to life infrastructure areas such as electricity, transportation and communications.

Number of Members
121.4 Million
(As of March 31, 2025)
Number of Partner Stores
310,000
(As of April 1, 2025)
Numbers of Partners and Brands
156 and 222
(As of April 1, 2025)

Company Outline

Company Name
Loyalty Marketing, Inc.
Date of Founding
December 1, 2008
Services
Loyalty services
Marketing services
President
Fumihiko Katsu
Number of
Employees
358 people (as of April 1, 2025)
Capital
2.4 billion yen
Shareholders

Mitsubishi Corporation (22.37%)

Lawson, Inc. (20.00%)

KDDI CORPORATION (20.00%)

Recruit Co., Ltd. (15.00%)

Japan Airlines Co., Ltd. (15.00%)

MUFG Bank, Ltd. (5.00%)

GEO HOLDINGS CORPORATION (2.63%)

Loyalty Marketing Headquarters
Ebisu First Square 7th floor, 1-18-14 Ebisu, Shibuya-ku, Tokyo 150-0013, Japan View on Google Maps
Nearest Stations
5-minute walk from west exit of Ebisu Station (JR Yamanote Line and Saikyo Line)
6-minute walk from exit 1 of Ebisu Station (Tokyo Metro Hibiya Line)
3-minute walk from Ebisubashi bus stop (Toei Bus route 都06)

Corporate History

2008
Dec.
Loyalty Marketing, Inc. founded.
2010
Mar.
Launched the Ponta multi-partner point system with 20 million members and 17 alliance partners.
2011
Dec.
Acquired PrivacyMark certification.
2014
Apr.
Announced a business and capital tie-up with Recruit Holdings Co., Ltd. (currently known as Recruit Co., Ltd.).
June
Announced a strategic investment in Showcase Gig Inc.
Nov.
Announced a business and capital tie-up with Japan Airlines Co., Ltd.
Announced an agreement with Lawson, Inc. for underwriting of a new third-party share allocation.
2015
Dec.
Obtained 100 percent of shares in dmi, Inc. (currently known as Beyond The Data, Inc.).
2016
Nov.
Announced Business alliance with Japan Green Stamp Co., LTD.
“OK Cashbag” point-rewards service coalition loyalty program launched in South Korea.
2017
Jan.
Number of Ponta members reaches 80 million.
Number of partner companies reaches 104.
Oct.
Announced capital alliance with The Bank of Tokyo-Mitsubishi UFJ, Ltd. (currently known as MUFG Bank, Ltd.).
2019
Mar.
Number of Ponta members reaches 90 million.
Number of partner companies reaches 124.
Dec.
Announced business and capital tie-up with KDDI CORPORATION.
2020
Dec.
Announced a strategic investment and business alliance with 400F Inc.
2021
Feb.
Number of Ponta members reaches 100 million.
2022
Dec.
Announced business partnership with and factory, inc.
2023
June
Announced Business alliance with Greenroom K.K.
July
Announced Business alliance with PLAYTHINK, Inc.
Dec.
Announced an agreement with GEOFLA Inc. for underwriting of a new third-party share allocation, as well as a business and capital tie-up.